Adventure Ready. Earth Approved.
Born from adventure, built for every day.
Details Matter at Gray Matter
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Crafted for Adventure
Built for the trail, perfect for home — our products are designed to move with you wherever life takes you.
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Rooted in Responsibility
From ingredients to packaging, we choose what’s right for you and the planet, proving that clean living and conscious choices go hand in hand.
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Naturally Simple
Crafted with ingredients you know and trust, blended to bring out the best in your skin and the world around you.
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Doing Good, Naturally
We give back. Your purchase helps keep our trails, waters, and wild spaces thriving.
Let customers speak for us
from 7 reviewsOh my gosh, these products are amazing and now giving them as gifts because I need to spread the word! Love these products and will always support this company. Thank you!
You guys had a pop up at one of the asu campuses and I’d gotten lotions from you, I absolutely loved them and so did my family and had to get more, I love the scents and how the lotions feel!!
Love it! It works great and is non-greasy. My new favorite sun block!
The lotion is absolutely the best I have ever used! The scent I ordered are light and fresh and the lotion makes my chlorine dry skin feel and look softer!
It’s so much easier doing laundry with just a scoop of this well balanced laundry soap! My clothing smells clean without smelling super perfumey and I don’t have gooey residue all over from using a highly colored liquid. This stuff is fabulous! It really gets things clean.
The lotion is thick, creamy and lasts all day. I have had no reactions from the lotion. Great product and I recommend it to anyone.